Nnnnnfactors affecting product mix pdf

The promotional activity undertaken by the firm also determines the price. Product mix constitute width, length, depth and consistency. Product mix strategy adopted by the close competitors has direct impact on companys product mix. Area of operation and brand identity also affects its product mix. Product mix decisions width, length, depth and consistency. Product mix, also known as product assortment, refers to the total number of product lines a company offers. Organic product is grown under a system of agriculture without the use of chemical fertilizers and pesticides with an environmentally and socially responsible approach. By focusing on the people who buy, a company can pick the right features for the product, the right price and distribution outlets, and the right words and approaches for promoting the product. This study tries to identify the impact of product, price, place and promotion factors. The pricing of the product is also affected by the credit period offered by the company.

It is used to describe the combination of four inputs product, price, place. One of the key elements of a product, which enters in to a new market, is its price. The interest for organic products has quickly expanded worldwide in recent years. A company formulates its product mix in such a way that competitors can be strongly responded. We show how tougher competition in an export market. Marketing mix refers to the set of controllable factors that a firm can use to influence the buyers response within a given marketing environment. Even if an economy is on its productionpossibilities frontier, it may not be economically efficient. Product mix, also known as product assortment or product portfolio, refers to the complete set of products andor services offered by a firm. For instance, the product mix of colgate consists of three product lines. The product mix, also called product portfolio, is the set of all product lines and items that a company offers for sale.

A methodology for product mix planning in semiconductor foundry. Other factors of marketing mix affect on consumers behaviors are price and promotion in the next classification of efficacy, respectively. Marketing mix is the combination of strategies and activities that companies use to sell their goods and services. As noted, the main reason for entering different markets is to increase the income and profitability.

Learn vocabulary, terms, and more with flashcards, games, and other study tools. Ranking the most effective marketing mix elements on the sales of. Longer the credit period, higher may be the price, and shorter the credit period, lower may be the price of the product. Learn about the marketing mix and the 4ps framework and craft a killer marketing strategy for your business. Marketing tools or the marketing mix or often referred to as the four ps the four ps of the marketing mix. Pricing is considered as part of 4ps of marketing mix.

Each of these product lines, in turn, consists of several sublines. Pdf this study aims to investigate the key success factors that influence marketing strategies in the international markets for dead sea products. Coordination with other elements of marketing mix and a few. Not all points on the productionpossibilities frontier have the same value. It is one of the powerful factors affecting product mix. This paper presents a production mix planning methodology. Product mix overview, dimensions and practical example.